Fundraising Concepts
Examine the key principles of fundraising with instruction on creating and implementing strategic fundraising plans, designing and executing marketing and communication strategies, and the difference between fundraising for non-profit and for-profit organizations.
Overview
Course Lesson 1: Developing A Fund-Raising Plan
Course Lesson 2: Components of A Fund Raising Plan
Course Lesson 3: Marketing and Communication Plan
Course Lesson 4: Funding Opportunities for Non-profit Organizations
Course Lesson 5: Funding Opportunities for Profit organizations
Curriculum
- 6 Sections
- 9 Lessons
- 52 Weeks
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- Lesson 1: Developing A Fund-Raising PlanThis lesson provides an overview and necessary actions that should be included in a strategic fundraising plan and how to ensure the plan is successful.2
- Lesson 2: Components of A Fund Raising PlanThis lesson outlines the five components of a fundraising plan (Executive Summary, organization business structure, list of goals and objectives, organization’s timeline and budget, and an overview of the marketing strategy).2
- Lesson 3: Marketing and Communication PlanThis lesson illustrates how to create a marketing and communication plan to create greater awareness about a fundraising campaign among potential investors.1
- Lesson 4: Funding Opportunities for Non-profit OrganizationsIn this lesson, funding opportunities and resources that are specifically available in the various non-profit sectors are reviewed.2
- Lesson 5: Funding Opportunities for Profit organizationsIn this lesson, funding opportunities and resources that are specifically available in the for-profit sector are discussed.2
- Quiz1
Instructor
Requirements
- High school sat/diploma or equivalent will be required.